To reclaim terms and concepts that have been weaponized against us by redefining them through a positive and inclusive lens.


Healing generational trauma to better love ourselves.

Unlearning toxic belief systems to become better humans.

Serving our community to uphold each other.

Thriving in the face of adversity through compassion and gentleness.

Leading our lives and journeys unapologetically to live an authentic life. 

Empowering one another by uplifting our truth and lived experiences.



Dra. Brenda Anahi Galvez, Co-Founder & CAO

As a first-generation Latina, Dra. Brenda believes that education is important for social and economic mobility and that it is critical for individuals to invest in their communities. She works towards increasing access to under-represented communities in areas of higher education, financial literacy, and self-advocacy. When she's not spending time with her daughter, Audrey, Dra. Brenda likes to watch true crime shows. She recently graduated from UCLA with her doctorate in Eduational Leadership. 

Contact: bgalvez@latinahustlestore.com


Evelyn Rivas, Co-Founder & Creative Director

Evelyn is a full-time mom to her three year old son, a wife, and a college student pursuing a degree in Business Administration with an emphasis in International Business. She is passionate about raising mental health awareness within our families and in our communities. In 2014, she was diagnosed with Bipolar Type 1 and, through her lived experience, she believes that anyone can live meaningful, functional, and healthy lives when they surround themselves with strong support systems of people, have access to the right resources, set healthy boundaries, and acknowledge that illnesses do not determine anyone’s level of success. She understands that illnesses do not define us as people. She was the Program Coordinator for NAMI San Diego in the Imperial County where her passion grew stronger for mental health awareness and outreach support to the community. Despite no longer working there, she feels that brining mental health awareness is crucial no matter where you work.

Contact: erivas@latinahustlestore.com


Crystal Palomera, Marketing & Data Analyst

Crystal is a full-time student pursuing her Bachelor’s degree in Psychology and is a first-generation student who strives to give back to her family and community. She envisions tearing down the mental health stigmas in the Latinx community, as it is often not emphasized and prioritized. She believes in looking at mental health holistically and plans to research the various systemic factors that impact an individual seeking treatment and what deters them from following up. Coming from a low-income community, physical health is often all one can afford, and mental health can be neglected due to financial or other obstacles. Crystal is a strong advocate for sustainability and living an environmentally conscious lifestyle following zero-waste practices. In her free time, she can be found reading a recommended fiction novel. 

Contact: cpalomera@latinahustlestore.com


Maricela & Clara, Viva Los Bows


Viva Los Bows was created in 2019 by mother, Maricela, and daughter, Clara, when they decided to take a leap of faith and showcase their culture through beautiful hair bows and bow ties. Maricela, the maker behind the sewing machine, was born and raised in Tlajomulco, Jal. and has over 20+ yrs. of working in factory. Clara was born and raised in Los Angeles, Ca. and is behind everything else needed at Viva Los Bows. All their items are made by hand using authentic acrylic material from Mexico. Their proudest design is their Mexican-themed accessories; their inventory includes hair bows, headbands, scrunchies, and hair clips. You can find Viva Los Bows on IG at @vivalosbows.


Erika Altamirano, JAEK Accessories

Erika is was born in Guadalajara, Jalisco, Mexico and is a mother of 4. She is the proud owner of JAEK Accessories which is named after her children. She started her business in August 2020 and her love and passion for jewelry making has given her the wonderful opportunity to get to know other beautiful souls. Erika creates unique pieces where no two are the same. You can find JAEK Accessories on IG at @jaek_accessories.